Sunday, June 13, 2010

Hyundai World Cup Ad Mocks Worship of Jesus



Michael said...

That is awful!!

Steven Wiggs said...

Wow, I don't see how that's mocking Jesus. It says how soccer is almost a religion, yet for ONE CHURCH in Argentina it is. It's an actual church that really LOVES soccer, it's not a mocking of Jesus. We have to quit crying about everything.

Unknown said...

This ad is about the Church of Maradona in Argentina. I don't see why people are upset with Hyundai. If you want to be upset go talk to the people of that church.

Vincenzo said...

From: Hyundai Consumer Affairs
To: _
Sent: Monday, June 14, 2010 3:22 PM
Subject: Anti-catholic ad

Hello and thank you for your feedback regarding Hyundai advertising.

Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled "Wedding" which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.

We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.

With appreciation,

Hyundai Motor America