Tuesday, July 27, 2010

Anchors away in Houston news experiment

(RBR) A ship can float without an anchor, so why not a TV newscast? Tribune Broadcasting is about to try a no-anchor newscast on KIAH-TV (CW) Houston. If the experiment works, “NewsFix” might show up on other Tribune TV stations with news ratings problems...

The project is still a couple of months from implementation and some details are still being worked out – or at least not yet publicly disclosed. Houston blogger Mike McGuff  noted that KIAH had posted a job opening seeking an “Executive Producer and Imaginator” with such requirements as: “Has well honed B.S. Radar;” “Who knows that most local TV News sucks and wants to do something about it;” and “Gets ‘it’.”

Sound familiar? If so, you know Tribune Company Sr. VP/Chief Innovation Officer Lee Abrams and have guessed that he is behind this new approach to TV news.

The plan is (apparently) to have lots of fast-paced stories told primarily by the people involved in the news being made. So, the focus is on the content, without anchors or even reporters doing traditional standups.

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