Tuesday, August 17, 2010

Domino's Pizza Forced to Axe Halal Menu After Poor Sales

Domino's Pizza pioneered a halal-only menu but has had to ditch the idea because of poor sales.

(Metro.co.uk) Three of the pizza chain's branches banned pork and brought in meats satisfying Islamic laws 18 months ago but have reverted to their usual menu, including the meateor, pepperoni and Hawaiian.

The pilot ‘hasn’t had the impact expected and the company has reluctantly decided to return to a conventional Domino’s menu’, it said in a letter to customers.

‘It did seem pretty unfair on non-Muslim pizza lovers,’ said pizza fan Chris Yates, 31.

‘It was as if I wasn’t allowed ham or pork on my pizza in case I offended someone.’

The scheme ran in Birmingham, Bradford and Blackburn.
*video = satire, text story = real

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