Monday, February 8, 2010

McItaly burger controversial in home country



Agriculture minister derided for defending new McDonald’s sandwich

ROME - (AP) Italy's agriculture minister defended his sponsorship of McDonald's new all-Italian burger Monday amid criticism that he is selling out to a multinational corporation and sacrificing Italy's culinary reputation in the process.

Minister Luca Zaia has argued that McDonald's new McItaly burger — using all Italian beef, Asiago cheese and artichoke spread — will pump €3.5 million ($4.8 million) more a month into the pockets of Italian farmers grappling with tough economic times.

http://msnbcmedia1.msn.com/j/MSNBC/Components/Photo/_new/1002085-mcitaly-hmed-146p.hmedium.jpg

But for a country that gave birth to the Slow Food movement a quarter-century ago and prides itself on its varied, delicious and healthy cuisine, Zaia's enthusiastic support of McDonald's has been hard to swallow...

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