In Paris, Burgers Turn Chic

By JANE SIGAL

Published: July 16, 2008

EVEN if you couldn’t be on the Champs-Élysées for Bastille Day on Monday to watch seven parachutists float down in front of President Nicolas Sarkozy, you can still celebrate the greatness of France with a new local tradition.

Eat a hamburger...

“It has the taste of the forbidden, the illicit — the subversive, even,” said Hélène Samuel, a restaurant consultant here. “Eating with your hands, it’s pure regression. Naturally, everyone wants it...

Emil Lager, a waiter, said that many of the diners seem self-conscious about ordering.

“Another thing I’ve noticed is that the muscled guys order the boeuf double with bacon, egg and fries, and a Diet Coke,” he said. “Then they share a cheesecake. They don’t want to gain weight.”

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