Sunday, October 10, 2010

10/10/10: They Love Just Thinking About It

Sunday is the big day for saying “I do.”

More than 39,000 couples chose 10/10/10 as their wedding day — a nearly tenfold increase over the number of nuptials on Oct. 11, 2009, the comparable Sunday last year, according to figures gathered by David’s Bridal, the wedding superstore chain.

The reason for the surge is a blend of superstition and symbolism, said Maria McBride, the wedding style director at Brides Magazine. “You cross your fingers and hope it lasts a lifetime,” she said, and so “a perfect 10, times 3” suggests good luck.

Besides, Ms. McBride said, “You’ll never forget your anniversary...”

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